Articles
Notes from the Independent Check team on referrals between professional firms: why so few firms plan for them, and how to start.
2 April 2025
Purposeful referral strategies for professionals
Most professional firms rely on referrals but few plan for them. What a deliberate referral strategy looks like, and how to measure it.
Read the article6 December 2024
Collaboration, connection, referral and joint marketing
Why so few firms have a referral strategy, and why the better starting point is what firms can do together.
Read the articleIs your postcode area open?
PCN has one accountant, estate agent, financial adviser, mortgage broker and solicitor in each UK postcode area. They refer clients to each other.